Privacy and General Terms & Conditions

Every day, The Wonder Weeks occupies itself with the safe development of all new babies around the world. Naturally, we understand how important privacy and safety are! Here, we explain what data we collect from you, as well as why and for what purpose. Twise Victory B.V., the operator of, has drawn up this privacy notice to provide you with insight on how we treat the personal information we ask you to provide when you register.

Despite the constant care and attention we put into making, the eMagazine and Leap Alarm, it is possible that the published information is incomplete and/or incorrect. Errors (in data processing) cannot always be prevented.

Statements and opinions expressed in the articles and announcements on the pages of are those of the author(s) and do not (necessarily) reflect those of the editors, web master, Internet provider or owner of the brand The Wonder Weeks. We cannot guarantee that the information on is suitable for the purpose you are consulting the information for. All information, products and services are offered as-is and without any (implicit) guarantee or warranty regarding their appropriateness, suitability for a certain purpose, or otherwise. We exclude all liability for all direct or indirect damages of any nature stemming from or in any way related to the use of, or from the temporary impossibility to consult Furthermore, we are not liable for direct or indirect damages as a consequence of the use of information obtained through and the online The Wonder Weeks magazine. does not extend any guarantees nor support any product or service named in this publication, nor do they extend guarantees for any statements by the creators of such products. In this respect, the reader is recommended to obtain independent information and/or conduct research for the use of information obtained through The information on is supplemented weekly and changes can be applied at all times, with immediate effect and without any further notice.


Personal Data Protection Act (WBP; Wet Bescherming Persoonsgegevens)
All data you supply to us is stored in a file. Personal data is carefully handled and secured. This file is registered with the Dutch Data Protection Authority (CBP; College Bescherming Persoonsgegevens – previously known as the Registratiekamer) in The Hague and is always compliant with the Personal Data Protection Act.

Data Controller
The Wonder Weeks, Van Pallandtstraat 63, 6814 GN, Arnhem, The Netherlands is the Data Controller. You can contact us through [email protected]

Processing of personal data
As part of its service provision, Twise Victory B.V. collects data for the execution of an agreement, such as the administration surrounding contests, the The Wonder Weeks eMagazine and The Wonder Weeks (partner) offers.

The purpose of registering personal data is to facilitate tailored editorial and commercial information to our visitors, both by ourselves and by third parties. We would like to emphasise that we only make use of data for which you have provided your consent!

If you would no longer like to receive newsletters, Leap Alarms and/or other campaigns, you can always unsubscribe by making use of the unsubscription link in the email message, or by notifying us in writing by sending us an email!

Below, you will find an overview of the personal data we process:

  • First and last name (= not mandatory)
  • Address
  • Email address
  • Due date
  • Town/city

Data processing purposes
The personal data entered by you is processed by The Wonder Weeks for the following purposes:

For the newsletter, Leap Alarm & Partner Mailings

  • Email: We ask you for your email address so we can keep you up to date on news and fun promotions.
  • Due date: Tell us when your baby is due! That way, we can warn you just before a leap is coming (the Leap Alarm) so you’ll be well-prepared to help your child through this enormous development.
  • Town/city: We also ask you where you live, and then we can be more specific in sending you the right news. For example, which restaurants in your neighbourhood are so kid-proof they’ve been award with our Happy Service certificate.


For Mail & Win:

  • Address: We ask you for your address to send you the product you won at a Mail & Win campaign. The data entered for a Mail & Win is not used to register for the newsletter, Leap Alarm & Partner Mailings.

Use of cookies
For detailed information regarding our cookie policy, we refer you to this page.


Your personal data & third parties

We do not share the personal data you enter with third parties.

EXCEPTION: For a mail & win campaign, your contact details are shared with the partner who will send you the price. The winner/participant provides their consent for this before participating in the campaign (by reading and accepting the contest regulations).


Data lifetime
The Wonder Weeks uses the following storage periods for the following categories of personal data:

For the newsletter, Leap Alarm & Partner Mailings

Email address, city & due date
Storage period is 2 years // Reason: information about the Leaps & current information regarding The Wonder Weeks

For Mail & Win:

Contact details, email address
Storage period is one month. // Reason: Runtime of the mail & win and to verify the mail & win campaign.


Data protection provisions about the application and use of Google Analytics (with anonymization function)

On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under and under Google Analytics is further explained under the following Link


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.


Access, modification or erasure of data
You always have the right to access, modify or erase any data we have about you. Furthermore, you have the right to revoke your consent, if any, for the data processing or to object against your data being processed by The Wonder Weeks.

Accessing, modifying and/or erasing your data is very easy. At the bottom of each mail you receive from us, you can choose the options Unsubscribe or Modify data. Also, check our Privacy Center.

But there is more… At your request, we can rectify, supplement or delete your data, in case the data are incorrect, for example. This could mean that you can no longer make use of (a part of) our services. Furthermore, you have the right to ask us to notify you on how personal data pertaining to you is being processed.

Data security
We have extensive security procedures in place for the security of data processed by us, to prevent unauthorised individuals from gaining access to these data, amongst other things. If you think that your data are not sufficiently secured or if there are any indications of misuse, please contact us!

Click behaviour
General visitor data are collected on the website, such as the number of banners, teasers and pages that are viewed by visitors in a certain time period, as well as the total number of visitors per time period. The purpose of this is to optimise the design of and our service provision.

Links contains links to other sites that do not belong to We are not responsible for the privacy practices or contents of such sites.

If you have any more questions about our privacy policy, please contact Twise Victory B.V.,, 6814 GN, Arnhem, The Netherlands or send us an email!