Press Releases

The Wonder Weeks introduces My Wonder Weeks Journal

Press release November 2014

“Keep track of your baby’s mental development in your own unique way.”

The Wonder Weeks is a world wide bestseller explaining the perceptual world and the leaps babies make from 0-20 months. How did YOUR baby make the leaps? What did he do? How did he react? Where did he like to look at? This Best. Journal. Ever. helps parents to get an eye for the little things that make huge impact. Writing and scrapbooking this journal is fun and meanwhile… the questions make parents much more aware of the brainy things their clever, smart, fabulous baby is doing…”


Trending in Social media: The Wonder Weeks revolution

Press release January, 2014

Huh? What is this trending topic millions of moms and dads are talking about? In only three days, Facebook likes went up by 51,000% and the news reached over 17 million people. Tens of thousands of people turned to their Wonder Weeks app to show them why their baby was so fussy. Millions of parents around the globe discovered the real development of their baby. Word of mouth has never gone around this fast in the social media parenting world… The Wonder Weeks Revolution in parenting has begun!


Full term baby definition, now in line with infants mental leaps

Press release October, 2013

Research proved all infants make the same mental development leaps at set times, calculated from the due date, plus or minus one week. So why was a baby called full term if the mental development wasn’t full term yet? Well, finally experts on mental development and medical doctors agree when, last Tuesday the journal of Obstetrics & Gynecology announced the terms of a full term pregnancy was being redefined: a baby is full term at 39-40,6 weeks.


Dates when the Royal baby will be fretfully fussy

Press release July, 2013

Over 30 years of research have made it possible to predict, almost to the week, when parents can expect their babies to go through one of the ten fretful phases, followed by ten Wonder Weeks, in the first 20 months. When will the Royal Wonder Weeks take place?


Guest Piece from Dr. Frans

July 2013

With every leap a baby makes, his whole perception of the world changes. It’s like everything is new to him like he woke up on a new planet not knowing anything or anyone except for mommy and daddy. The Wonder Weeks is like a parent’s traveler guide, explaining every new world babies will enter, when they will enter them, what they can do in this new world, their new abilities, and how parents can help them to discover their new world at best.


Look Who’s Leaping Now! – the World Wide Bestseller that can really help you and me, mom!

Press release June, 2013

“Dear mommy,
I know I’ve been crying a lot. Yes, I was Cranky and Clingy too. But the thing is, it’s not something you did or didn’t do. I know you keep wondering what on earth you did wrong, but honestly, you can’t blame yourselve. It’s me. I’m going through a Wonder Week. You’ve been through them too when you were a baby, you just didn’t realise it at the moment and I guess you forgot all about it. That’s a good thing, because going through a Wonder Week is really difficult, I can tell you, having been in a couple of them before. If I could tell you about every Wonder Week, I would. But the strage thing is, they just happen to me. It’s like one day I wake up, and everything is different. I thought it was me, and I don’t know what to do. Than I heared about the phenomenon The Wonder Weeks……”


Only 3% of parents know why a baby is fussy

Press release September, 2012

Only 3% of parents in English speaking territories know why their baby has timed phases of fussiness. This is a huge contrast to i.e. The Netherlands and Germany where this percentage is much higher, (94%).


What pediatricians really should know!

Press release March, 2012

Leaping Through the First 20 Months: A phenomenon more and more parents know about. But only few pediatricians know about….
“I wish more pediatricians knew about this concept! I have been trying everything to find answers for my child’s recent lack of sleep, this info is so helpful and right on! Too bad I had to discover it on my own after pediatrician visit was a waste of my time today.” Suzy Ward Halterman, on TWW’s Facebook page.


Are fussy babies smarter? 

Press release November, 2011

Forget the teething, belly aches and other old excuses for fussy periods. The real reason for these fussy phases is the leaps in mental development,” says Plooij. Worldwide studies show that all babies make these leaps at specific and predictable times during their first years. With each leap the baby sees the world with a new perception and this stirs up everything he thought he knew; it’s as though he entered a new world.


ATTENTION: Guest Bookers/Segment Producers
Is my kid “Normal?” – Winning the Mommy Competition

Press release October 18, 2011

FORMAT: Discussion and/or Question & Answer

GUEST(S): Frans Plooij, Ph.D, author of the international bestselling parental guidebook, The Wonder Weeks, and one of the world’s top specialists in infant/child development and parent-baby interactions; new moms and dads and/or parents-to-be; moms and their babies

WHY: We’ve all seen or experienced it: Moms “competing” with one another. For moms – especially new moms – there is always that pang of “Is my kid ‘normal?” especially as all the other moms in the playground boast of their youngster’s latest accomplishments. So, whether it’s my kid vs. yours in whatever category (standing, walking, rolling over, smiling… the list goes on and on). The daily conversation on the playground has taken a spirited spin. But before Team Mommy gets fed up, takes her toys and heads off the field, she needs to remember a few things…

All these “competitions” are really based on a baby’s developing motor skills. Trying to achieve the next milestone. But WHY?


Leaping Through the First 20 Months

Press release October, 2010

The Wonder Weeks Predicts, Age-Related Leaps in Mental Development of Infants
It’s not your imagination– all babies go through a difficult period around the same age. Research has shown that babies make 10 major, predictable, age-linked changes – or leaps – during their first 20 months of their lives. During this time, they will learn more than in any other time. With each leap comes a drastic change in your baby’s mental development, which affects not only his mood, but also his health, intelligence, sleeping patterns and the “three C’s” (crying, clinging and crankiness).


“Terrible Twos” Misnomer, According to Research

Press release October, 2010

Extended Edition of International Bestseller Released, Helps Parents Weather Emotional Storms
Research shows that the so-called “terrible twos” don’t need to exist when it comes to child development. In fact, the behavior often associated with this stage – tantrums, moodiness, nagging and an affinity for the word “no” – begins shortly after the first birthday. For parents, it is important to jump into action at this point so they can prevent the “two’s” from becoming terrible and turn them into something tremendous.


From Babydom to Toddlerhood

Press release October, 2010

Extended Edition of Worldwide Bestseller, The Wonder Weeks, Now Available
Have you ever wondered what’s going on in your baby’s head? Why is a normally well-tempered baby suddenly difficult and demanding? And then, suddenly, he is doing things he could not do the day before.


Free Leap Alarm

Press release October, 2009

The Free leap alarm warns parents when their baby is about to be Clingy, Cranky and Crying before the next leap in its Mental Development; Now Available in English